(îò ãðå÷. dåmagogós - áóêâ. - âîæäü íàðîäà), ïåðâîíà÷àëüíîîáîçíà÷åíèå â Äð. Ãðåöèè ðóêîâîäèòåëåé ïîëèòè÷åñêèõ ãðóïïèðîâîê, âåäøèõ çàñîáîé íàðîä; ïîñòåïåííî òåðìèí ïîëó÷èë îòðèöàòåëüíûé ñìûñë (ñì. â ñò.Äåìàãîãèÿ).